TBC to air World Cup free of charge

TANZANIA Broadcasting Corporation (TBC) and Kwese Free Sports Tanzania (KFS) have yesterday signed a contract of cooperation to air live for free the upcoming 21st FIFA World Cup 2018.
 
C h a m p i o n s h i p matches will be broadcasted live in Kiswahili by TBC ONE, TBC Taifa and TV One, free of any charge.

The contract was inked by the TBC Director General, Ayub Rioba and the KFS Director, Joseph Sayi. Rioba said Tanzanians, in both urban and rural areas will enjoy the games that will be broadcasted by local commentators and football analysts.

On his part Sayi said it is an opportunity for football fans in Tanzania to enjoy the popular championship in the world which comes once after four years regardless their financial level. He said the aim of KFS is to give priority to entertainment stakeholders to enjoy World Cup matches for free cost.

“We are happy to reach this important stage, through this cooperation we are going to bring to you this biggest football tournament in our home language free of charge.

Our hope is to reach furthest with our cooperation even after the FIFA World Cup,” he said. He further said it is also an opportunity for sharing technological and content experience between TBC and TV One.

KFS Marketing Manager, Gillian Rugumamu said through the cooperation between TBC and KFS, football fans will get a chance to watch for free of any charge 32 matches of FIFA World Cup including all played by African teams, quarter final, semifinal and final.

According to him, KFS is a growing channel that commenced its operations in Tanzania in 2014 as TV One Tanzania, later it was changed to Kwese Free Sports.

KFS is a part of a major brand known as Kwese, which is distinctly African entertainment company, disrupting the industry by breaking through the confines of traditional approaches to broadcasting.

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